Launched: November, 2001
Brownstonesdirect.com is a small real estate agency in Harlem. With the
recent increasing interest in the Harlem market, they needed the
functionality of larger corporate real estate firms and needed the
provider of the functionality to be experienced in and able to make
recommendations for all aspects of website hosting, domain registration
and website usability.
A phased approach of functionality and design was planned out and the
original site went live with a custom-designed database of properties
and agents, dynamically generated listings and an easy to use web form
interface allowing the agents to manage their own listings.
Special features included administrative users to manage agents and an
approval process that requires all new or updated content to be
previewed by an administrator before appearing live.
Looking forward to
version 2 [shown here], the site will include a full search interface,
administrators will define searchable neighborhoods,
and users may opt-in to a weekly, tailored email of current listings.
Version 2 also provides several security enhancements, automatically
generates reports for agents and managers, and improves usability based
on the experiences of agents and users with the first release.